KIEV, Ukraine -- What a stark difference between Viktor Yanukovych’s first trip  to Washington D.C. as president and that of his predecessor five years ago, the  then newly elected President Viktor Yushchenko.
In 2005, Yushchenko was greeted enthusiastically by U.S. President George W.  Bush. The hero of the recent Orange Revolution was accorded the rare privilege  of addressing both houses of Congress whose members, many displaying their  reverence by sporting orange ties or shawls, listened to the man who seemingly  promised to lead Ukraine into a golden future.
Even at that early stage,  though, there were disturbing signs that the hero had feet of clay. In Ukraine,  politicians, journalists and others waiting for an audience with Yushchenko had  grown used to his notorious tardiness which often kept people waiting for hours.  In the first flush of adoration, though, that bad habit was usually overlooked  or excused.
However, when he was an hour late for a reception organized  by two of D.C.’s most respected politicians, Republican heavyweight U.S. Sen.  John McCain of Arizona and former U.S. Secretary of State Madeleine  Albright,there was a glimpse of the hubris that would come to characterize  Yushchenko’s presidency.
Yushchenko’s invitation to the U.S. capital  symbolized the enthusiastic support offered him by the world’s key democracies,  when Ukraine was handed its best chance, probably ever, to emerge as a respected  and important player on the international stage.
Instead, Yushchenko  broke his election promises, betrayed his supporters, embraced those he had  formerly (and correctly) called criminals, presided over a dizzying rise in  corruption, squandered a myriad of opportunities to introduce vital reforms, and  embarrassed his political well-wishers in D.C., Brussels and  elsewhere.
The best thing about Yushchenko’s presidency is that it is  over. But in the course of it he shattered the expectations of Ukraine’s  international friends.
That has understandably dampened the willingness  of foreign governments and politicians to trust Ukraine. Western diplomats in  Kiev, among them good friends of Ukraine, say it is difficult for them to  persuade their governments to devote resources to fresh projects in the country  because of what they refer to as “Ukraine fatigue.”
Yanukovych is faced  with an ostensibly gargantuan task to regain a semblance of international trust  for Ukraine. However,from another perspective, because Yushchenko has  bequeathedhim such a low benchmark of expectation, it does not require  Yanukovych to do that much to make him shine in comparison to his dismal  predecessor.
The change in president and government provides Western  countries and institutions with an opportunity to remodel the way they engage  with Ukraine. Yushchenko used to promise great things to D.C. and Brussels while  delivering little or nothing.
He was indulged to a great extent and  allowed to get away with reneging on those promises, including economic reforms  and combating massive official corruption, because he was viewed as a  friend.
Western countries shied away from criticizing Yushchenko because  it took a long time for people to realize that Yushchenko was a petty person of  little vision, full of hot air and unwilling to take any hard decisions. He was  offered a lot of carrots but Western countries were reluctant to use a stick  against someone viewed as broadly in their camp.
No such considerations  need apply to the West’s dealing with Yanukovych. The West owes nothing to  Yanukovych or his administration but that makes putting relations onto a much  more business-like plane easier.
Nobody should have any illusions that  Yanukovych will develop a patriotic love of Ukraine and that the influences and  loyalties that have governed his behavior as he rose within the Donetsk  “business” clan are now a thing of the past.
His first loyalty will  continue to be to the shady clan rather than Ukraine. His interest in Ukraine  will almost certainly always be akin to that of a gang member protecting his  turf rather than anything bound up with patriotism of the well being of the  nation.
But although he may confer some sort of special status on  dealings with Russia and cede a lot to Moscow, his clan interests will dictate  that he doesn’t give too much away. The businessmen of the Donetsk clan who  propelled Yanukovych to power want to be big fish in a Ukrainian pool rather  than small ones in a Russian alligator swamp.
And members of these  mafia-like clans do operate by some rather strict rules so that, ironically,  Yanukovych may be more likely to keep his word than Yushchenko.
Another  powerful stick in Western hands is that, although many business people  associated with Yanukovych have murky or downright criminal pasts, they know  they have to change their image if they want to expand their businesses with the  help of western creditsor to raise capital by floating their companies on  Western stock exchanges.
The West should push for economic reforms in  Ukraine; for business transparency; to clean out the justice system so that  western businesses and investors get real protection for their assets without  being milked for bribes or swindled by the tax authorities by making any loans  contingent on demonstrable improvements in all those areas.
The message  should be that Ukraine will only be able to expand into the West of it allows  the same conditions to become the norm in Ukraine for Western businessmen as it  seeks to exploit in the West.
Failures by the Ukrainian side should  prompt immediate and severe use of the stick.
Obviously, Ukraine should  also reward good behavior. Yanukovych has been praised for his nuclear  initiative during his D.C. trip and those plaudits should be accompanied by a  tasty carrot. Apart from loans or financial aid, the West has a whole larder of  juicy carrots.
Yanukovych’s declaration about wanting closer ties with  the European Union should be taken at face value. Brussels can provide a huge  incentive for Ukraine to introduce reforms that will benefit both Western  countries and Ukrainians if it clearly outlines a route for EU membership, as  long as Kiev adheres to a clearly understood set of criteria.
The time  frame may be a long one but that need not mater as long as there is something to  aim for. The promise of eventual EU membership has worked wonders for Turkish  democracy and its economy for three decades despite the fact no date was ever  set.
One of the most important inducements is a more flexible visa regime  to Western Europe and America that would stem the bitterness born of the  humiliating hurdles placed before rich and poor Ukrainians alike who want to  venture out of their country.
Western policy has to be tough towards the  new Ukrainian government but it has to be applied judiciously. Moscow gleefully  thinks that a Yanukovych presidency will let them, in all but name, to  re-incorporate Ukraine into some kind of new empire. Moscow will hold out  financial temptations to get its way in Ukraine.
Although Russian gas  prices have not been decreased, cheaper gas and other gifts will be offered to  bind Ukraine closer to the Kremlin. So tough Western measures on Ukraine have to  be tempered with the offer of benefits that do not tilt Kiev too far towards  Moscow.
It should be made clear that the years of Western indulgence for  a delinquent Kiev are over and Kiev will only receive help and privileges by  earning them. The stick has to be used wisely but it does have to be used  un-hesitatingly, if necessary.
Sticks are something the likes of  Yanukovych and his closest cronies understand. After all many of them have  wielded baseball bats while not actually playing the sport.
 
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